Porsche will add more than 1,400 new jobs as it revs up development of its first all-electric sports car to challenge Tesla Motors.
The new car, based on the company's stunning Porsche Mission E concept shown at the Frankfurt Motor Show last year, is expected to share many styling cues with its 918 supercar.
Some 1,200 jobs alone will be added at facilities in and around its main factory in Stuttgart, Germany, the company said on Tuesday.
Porsche is also seeking about 100 information-technology specialists, 50 digital experts and more apprentices, part of an industrywide hiring push as car makers try to compete with the likes of Google and Apple in connected-car technology.
"One can in fact describe what is going on now as a 'war for talent,'" said the personnel chief Andreas Haffner. The sports car marque has doubled its global workforce to 26,200 employees since 2010 to keep up with booming demand for its Cayenne and Macan 4x4s.
Porsche is spending about €1 billion (Dh to introduce its first purely battery-powered sports car in 2019, a cornerstone of parent Volkswagen's broader push to move beyond its emissions-cheating crisis by offering more low- and zero-emission vehicles. Based on the low-slung Mission E concept, the electric car will be produced at a new facility near the storied factory that manufactures the Porsche 911 sports car.
Porsche has been weighing bids from Panasonic and Robert Bosch to supply long-range batteries for the car, people familiar with the matter said in March. In April, the Volkswagen chief executive Matthias Mueller said Europe's largest car maker is looking into starting its own battery production as part of the broader strategy overhaul through 2025.
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